OK, so I did a wee look into the subject and could not find a logical or at least convincing definition. That is why I am writing this post. I hope this help you clarify the difference as it does for me.
Here are acronyms used in this post:
- CX = Customer Experience
- CXD = Customer Experience Design
- CXM = Customer Experience Marketing
Who and why am I writing this post?
Given 9 years of my design background (trained and practiced) and 8 years of experience in SaaS industry as a customer success manger, I thought I would give a crack.
Table of contents
CXD has longer history
Raise of CXM
Goal and value of CXM