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CX Design & CX Marketing. What is the difference?

  • 06/11/201720/11/2017
  • by Hiroaki Ito

OK, so I did a wee look into the subject and could not find a logical or at least convincing definition. That is why I am writing this post. I hope this help you clarify the difference as it does for me.

Here are acronyms used in this post:

  • CX = Customer Experience
  • CXD = Customer Experience Design
  • CXM = Customer Experience Marketing

Who and why am I writing this post?

Given 9 years of my design background (trained and practiced) and 8 years of experience in SaaS industry as a customer success manger, I thought I would give a crack.

Table of contents

  1. Conclusion

  2. CXD has longer history

  3. Raise of CXM

  4. Goal and value of CXM

  5. My view


Read more “CX Design & CX Marketing. What is the difference?” →

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