CX Design & CX Marketing. What is the difference?

OK, so I did a wee look into the subject and could not find a logical or at least convincing definition. That is why I am writing this post. I hope this help you clarify the difference as it does for me.

Here are acronyms used in this post:

• CX = Customer Experience
• CXD = Customer Experience Design
• CXM = Customer Experience Marketing

Who and why am I writing this post?

Given 9 years of my design background (trained and practiced) and 8 years of experience in SaaS industry as a customer success manger, I thought I would give a crack.

Table of contents

1. Conclusion

2. CXD has longer history

3. Raise of CXM

4. Goal and value of CXM

5. My view

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