This post is a personal memo on the book I started reading a while ago.
Designing for the digital age is a step by step guide to applying “Goal-Directed Design”. a design methodology developed at Coopers.
Goal-Directed Design is made up of 4 components (Principles, Patterns, Process, Practice), and have premise of having (at least access to) different design professionals (Interaction, Visual & Industrial)
The book mainly focus on the “Process” of the Goal-Directed Design, as there are countless principles and patterns exist but Kim goes on to comment and recommend the following;
- For “Principles”, use if it help users achieve their goal or minimize their task.
- For “Patterns”, recommend other publications including Designing Interface by Jenifer Tidwell, .
The “Process” is made up of 7 stages (Plan, Research, Model, Requirement definition, Framework definition, Design, Implementation support), Which I am looking forward to read and learn about.
Kim stands in position that you cannot design an experience of a user, and prefers to use Service or Product design, which is understandable as we have Customer experience marketing where you apply the similar technique to service design, but has “marketing” instead of “design” as its name.
You may not be able to design an experience, but you can certainly market an experience, as the goal of marketing is the financial outcome, not the precise control of experience.