Skip to content
make.
  • Home
  • Works
  • Blog
Uncategorized

Designing Interfaces: Ch3: Navigation

  • 27/01/201827/01/2018
  • by Hiroaki Ito

Getting back into digital design I have started reading Designing Interface (2nd Edition).

After reading the preface and chapter 3 (Navigation) it was very helpful in a way that it;

  1. Helped me verbalise what I learned and knew as designer over the years, so that I can communicate more efficiently with colleagues and clients.
  2. Clarify reasons behind rules so that decisions for modification could be done faster and easier.

Here are some patterns categorized under Navigation and my notes

  • Deep link state: Think what & what not to keep as user state so not to disorient user returning
  • Annotated scroll-bar: Think what is the minimal and most important information required while scrolling
  • Animated transition: I knew it helped user but now I know how. It is also helpful the book suggest stating point for transition should be around 300 millisecond.
  • Fat menu: It was a popular technique to improve KPI for EC sites while I was in digital marketing optimization role, but knowing how it help navigation lets me optimize further from UI design perspective.

That’s as far as I got. I think this is a great book for entry level to ramp up, or expert to simplify communication.

CX Design & CX Marketing. What is the difference?
Designing for the digital age: Chapter 1
Hiroaki Ito
Trained and worked as an interactive designer in New Zealand and Japan over 9 years, then worked as Customer success manager (digital marketing) at Adobe for last 8 years. My current passion is CX marketing which combines the skills I have gained over the years. Moving to Wellington, New Zealand at the end of 2017.

Related articles

Designing for the digital age:…
Designing for the digital age:…
Thyroid cancer increase in Fukushima

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CAPTCHA


Recent Posts

  • Designing for the digital age: Chapter 7 22/02/2018
  • Designing for the digital age: Chapter 1 21/02/2018
  • Designing Interfaces: Ch3: Navigation 27/01/2018
  • CX Design & CX Marketing. What is the difference? 06/11/2017
  • Thyroid cancer increase in Fukushima 26/10/2015

Categories

  • Uncategorized
  • User Experience
Privacy & Cookie:
This website records your interaction with it to provide its functionality and improve usability. Read more
Copyright 2018 Hiroaki Ito
Theme by Colorlib Powered by WordPress